Website Redesign Checklist: Getting Started and Understanding the Onboarding Process
The success of your business depends on the quality and efficiency of your online presence. If your website is outdated and difficult to use, you’re likely missing out on potential customers. That’s why it’s vital to keep up with the latest trends in web design and implement any necessary changes to ensure your site is clean, fast, and easy to use.
This website redesign checklist can help you prepare by listing the information your new web designer or consultant will need to onboard your project successfully.
Your new webmaster will need access to the following accounts:
- Google Analytics
- Google Search Console
- Domain name
- Current hosting
- Your website dashboard or admin area
Why? This gives your new web consultant or designer important data and answers many questions they may have, such as:
- The condition of the website
- The size of the website
- Keywords your website is already ranking for
- Key traffic pages
- Bounce rate
- Keywords you are close to ranking for
- Level of on-page optimization
- Plugins in use
Additionally, your new designer will need these questions answered:
- Where are your branded email addresses hosted, if you have any?
- Who is your competition? List URLs.
- Do you need fresh keyword phrase research (recommended)?
- Is anything broken on your website?
- Do you need to keep an archive of your old website?
- Do you want to add new features, elements, or capabilities to your new website?
- Will all your pages, posts, portfolios, products, etc., be migrated to the new site?
- Do you need new pages, posts, categories, portfolios, products, etc?
- Do you have any active Internet marketing or email campaigns?
- What are the goals of the new website?
- What Internet marketing strategies have you tried, and how well did they work?
- Do you need new images, graphics, logos, or videos?
- Do you need your web copy freshened up by a professional copywriter?
If your new web designer is not asking for any of these things, consider choosing a company or freelancer with more experience to redesign your website. Redesigning an older site is an exciting, creative process that should generate more revenue for your business. If not done properly, you could lose your search engine positions, your key traffic pages, and your paying customers.